The business value

Questions are asked. Questions are answered. In this section, we recommend including specific details with which the potential client can identify, or that offers familiar conditions. Another important point is to refer to the client's profile; This means that it is clearly expressed to whom the message is directed. An example? “Learn how to taste wine tonight: exclusively for people who enjoy the delicacy of red wine.” In this episode of the podcast we talk about buyer personas. We recommend that you watch it to understand this point a little better: 2. The 4U in headlines This refers to building titles that capture attention in less than 30 seconds and make your prospects “need” to continue reading. To do this, a simple formula can be applied, that of the 4U. A winning starter must meet at least three of these: Urgent.



Useful. Only. Ultra specific. Let's look at the previous example again: “learn to taste wines tonight: exclusively for people who enjoy the delicacy of red wine.” By mentioning “tonight”, we alert the reader to decide soon to make a decision. What is useful is found in the verb “learn”, which is aimed at increasing the Phone Number List participant's experience. The “unique” part needs work to differentiate itself from other wine tastings, perhaps including the sommelier: “Learn how to taste wines tonight with Héctor Noriega: exclusively for people who enjoy the delicacy of red wine.” And finally, the ultra-specific is meant in the last part: "mainly to red wine lovers." The title could remain like this. Although it seems very long, the idea is to find a combination that expresses the essence of the product or service with the greatest number of ues possible.




Fall in love with AIDA Who is AIDA? It is nobody because it is not a person, but a formula that means: attention, interest, desire and action. There are a few steps to build well-used sales messages that work as follows: Attention: The attention of the potential client must be captured from the first contact. As? The starter with the 4U is an excellent option. Interest: A method can explain the situation or problem you have and show that it is completely understood. Empathy plays a predominant role in this section. Desire: In this part it is important to awaken the prospect's imagination and emotions. Even the most rational people succumb to the power of emotion.